Daniel Lemire and colleagues are aiming to find a better algorithm to measure importance of research articles by incorporating the context in which the citation is made (for example, distinguishing between “courtesy citations” inserted to placate referees and real pointers to important work). They need some data and it looks like a low burden for each researcher to provide it. Check out this site for more.
I think we have passed the point of no return with bibliometrics in evaluating researchers and articles. They will be used, so it is to our benefit to ensure that less bad ones are used.